With there being 150,000,000+ blogs on the internet and more being created every single day you want to make sure that yours is being seen. How can this be done? Well, here are some of my tips that have helped get some traffic to my blog and made my social media presence grow.
Social Media Is Key
Promote your blog through Facebook, Twitter, Instagram, bloglovin (if you don’t have a bloglovin account you should create one. It is free and a great way to find other bloggers and have them find you).
We’ve also started looking into other things like Stumbleupon which is where a lot of blogs promote their page. Out of all of them Twitter is an amazing tool. If you keep up with twitter, your blog can potentially go very far. You’ll want to check out this blog and listen to his podcast interview with Scott Eddy: Travel Blog Breakthrough. We just recently started following his advice and if you start following people everyday and unfollowing the people who don’t follow you back you’ll start to see traction. It’s a daily battle that I keep up with.
Another amazing podcast by this guy is with Gary Arndt: Keys To Success With Gary Arndt Of Everything Everywhere. We actually did an interview of Gary on our site. He’s a great photographer. One of his biggest tips in the podcast that stuck with me was that it’s the little things that you do every day that will help you get far. You don’t get success in leaps and bounds. It’s made from tiny steps all of the time.
Again, we’re starting to see this with Twitter. I spend a part of my day managing my followers. Twitter only allows you to follow so many people. It’s based on the number of followers you have. So, every day I prune through my list of followers and unfollow those that don’t follow back. This gives me more room to follow additional people who will hopefully start following back. Since I started doing this we’ve been getting 50+ followers a day and we’re starting to see a lot more engagement.
I like to compare this to setting a goal to run 600 miles in a year. When you set out the number seems daunting and you have a few ways to tackle the goal. You can procrastinate and save all of your running for the last 30 days of the year, but you’ll be stressed and tired packing on a lot of miles every day. You could run two marathons a month, but that will take a lot of preparation and not all of us can do it. Finally, you could just run a mile or two every day. Though you won’t get much done every day you’ll feel accomplished daily and still make your goal.
On the topic of social media another great way to promote your blog is by joining Facebook groups. I am apart of Travel Bloggers Network, Girl Vs Globe, and The Business of Blogging. There are so many out there. Check out this website: Girl Vs Globe. She lists a few more as well as gives great tips for getting more likes on your Facebook page.
Quality Not Quantity
One great tip that I read by a very successful travel blogger, World of Wanderlust, is that your blog posts should be about quality not quantity. Don’t worry about posting every single day especially when you are first starting. Awesome well thought out posts one or twice a week are better than sloppy, crapy posts everyday. One tool that can help you squeeze more quality out of your posts is to use a site called canva.com for amazing photo designs. I personally love Canva and have noticed that my images have more of an impact when paired with my posts. I noticed a jump in traffic on my site when we started using the tool. You could be the best writer in the world, but no one will go to your blog if your pictures don’t draw them in. People like pretty pictures. Which brings me to my next point.
Pictures, Pictures, Pictures
People love a great story and as the saying goes: “A picture is worth a thousand words”. A lot of people like detailed helpful posts like this one, but just as many love a quick romp through picture land. Pictures are a great way to tell a story. They’re engaging and bring your audience right into the action. Make sure that everything you post is top quality. Your audience will notice when your work is subpar. Tools like canva or Lightroom will help you make your work pop. Even working with the built in picture photo editing tools on your phone will make a noticeable difference.
Workshop Old Blog Posts
A final awesome tip on getting the most out of your content is to start crawling through old posts and pictures that you’ve put out there. Once you have dozens or hundreds of posts under your belt your old stuff may seem a little lacking. I’ve noticed this with our own stuff. We get better over time so our newest posts are great compared to our old stuff. That doesn’t mean that your old posts aren’t valuable any more, but it may mean that they need to be workshopped a bit. Maybe you’ll add or take away photos. Maybe you’ll rework some paragraphs. I even have a case where I’m taking some old posts, removing them completely, and combining some ideas from them into completely new posts.